Targeted advertising - advertising that is displayed on social networks. Why is it relevant for almost any business?
- users spend a lot of time on Instagram, Facebook, Tik-Tok
- has the ability to influence through content, music and other components that are missing in Google, Yandex
- high-quality remarketing that allows you to break the audience into subtypes.
With the right setup of the ad and the definition of clear parameters of the target audience, the level of sales can increase significantly.
If you represent a brand that has just entered the market, then targeted advertising will help more users learn about the company and present themselves correctly. The target audience remembers the advertisement and begins to be more loyal to your business.
Availability to any audience
If you wish and with clearly defined characteristics, you can tailor advertising to a very narrow target audience by prescribing clear criteria that are not available in any other promotion tools.
Quick and easy testing
You can run a test ad in a relatively short period of time and get a report on the work done. Thanks to this, you can quickly adjust the target settings and run it again.
Advertising for competitors
Targeted advertising can be customized to competitors' subscribers.
You can run ads with completely different graphics, such as a picture, GIF animation or video, attracting customers with different design elements.
In the first stage, we study the market and work on an individual strategy to promote a product or service. Here we define the portrait and interests of the target audience.
Preparation and design of pages
Before launching advertising, we need to make sure that your pages on social networks and the site are in good shape, because they will be converted, and the user must understand what kind of service or product is offered to him. At the same time, we're setting up web analytics to help us track ad traffic.
Creating and customizing advertisements
After preparing the pages of the brand, we begin to create advertisements for the target audience we need on Instagram and Facebook.
Monitoring and optimization
After launching targeted advertising and its development, we identify the most effective ads and focus on them in further work.
Our team generates a report on the work done and forms a plan for the next month.